XORAZMDA TURISTIK DESTINATSIYA MASALALARI, ISSUES OF DEVELOPING TOURIST DESTINATION IN KHOREZM, ПРОБЛЕМЫ РАЗВИТИЯ ТУРИСТСКОЙ ДЕСТИНAЦИ В ХОРЕЗМЕ

<jats:p>This article analyzes the tourism potential of the Khorezm region as a tourist destination. It examines the region's historical, cultural, archaeological, ethnographic, pilgrimage, agritourism, and gastronomic resources. The study highlights the importance of the integrated development of tourist destinations and offers recommendations for increasing the region’s tourism attractiveness.</jats:p>