Abstract
<jats:p>The article provides a socio-philosophical analysis of the social factors shaping the moral worldview of the digital generation. The theoretical foundations of the concept of the “digital generation” are examined through the views of M. Prensky, L. Floridi and S. Turkle, while the classical mechanisms of moral upbringing are considered through the teachings of al-Farabi and Yusuf Khass Hajib. The study identifies six main social factors of moral worldview formation — family, the education system, peers, the digital environment, national spiritual heritage, and state policy — and provides a comparative analysis of their features in traditional and digital settings. The author argues that the harmonious synthesis of traditional and digital factors constitutes an effective methodological basis for the formation of a morally accomplished personality among youth.</jats:p>