Abstract
<jats:p>The rapid expansion of digital technologies and the growing influence of the computer industry have stimulated the active emergence of new lexical Научные открытия/ Илимий ачылыштар/Scientific Discoveries 2026, №1.1 99 units in English, making the study of lexical innovations one of the most relevant areas of modern linguistics. The aim of this research is to identify the mechanisms of formation, structural characteristics, and functional potential of English neologisms arising under the impact of digitalization. The study employs content analysis, comparative semantic analysis, corpus-based methods, and observations of lexical developments in both professional and mass media discourse. The results indicate that contemporary English IT-neologisms are primarily formed through blending, clipping, compounding, and semantic shift, while demonstrating high pragmatic adaptability. It was found that units such as clouding, datafication, unfriend, and rebooting culture serve not only nominative but also conceptualizing functions, shaping new segments of the digital worldview. The analysis also revealed that the computer industry fosters the emergence of instant neologisms that rapidly spread and become established in global media communication. The practical significance of the research lies in its applicability to teaching lexicology and terminology, translation studies, and the development of modern bilingual glossaries in the field of information technologies.</jats:p>