Mongolia’s Soft Power policy: Selected Issues of History and Tradition

<jats:p>This article provides a concise analysis of the concept, significance, origins, and historical evolution of soft power policy, as well as its current state, prospects, and prevailing trends. It also examines the role played and contributions made by the Mongolian state in the development and implementation of this policy. The authors analyze the interrelationship between Mongolia’s traditional “Golden Bridle Policy” and modern soft power policy, identifying their similarities and differences. The article further argues that the social and spiritual foundations of soft power policy lie in a country’s sustainable economic, social, and cultural development, as well as in citizens’ patriotism, civic education, and active engagement in public life. The scholarly novelty of the article lies in articulating these conceptual linkages and foundations in a systematic manner.</jats:p>