404 Resolved: Behavioral science and human-centered design (HCD) as a foundation for digital agricultural adoption

<jats:p>This publication is a joint project between Busara and CGIAR (through the Alliance of Bioversity International and CIAT) that makes the case for integrating behavioral science and Human-Centered Design (HCD) throughout the digital agricultural innovation lifecycle. Drawing on project experience across Uganda, Kenya, Rwanda, Nigeria, and Central America, the paper argues that successful digital agriculture depends not only on technically sound products, but on designing for the behaviors, contexts, and systems that enable sustained adoption. It calls on funders and practitioners to make behavioral research and HCD core components of agricultural innovation rather than optional add-ons.</jats:p>