XIZMATLAR SOHASI SAMARADORLIGI VA UNING AHOLI FAROVONLIGIGA TA’SIRI, THE EFFICIENCY OF THE SERVICE SECTOR AND ITS IMPACT ON THE WELL-BEING OF THE POPULATION, ЭФФЕКТИВНОСТЬ СЕКТОРА УСЛУГ И ЕГО ВЛИЯНИЕ НА БЛАГОСОСТОЯНИЕ НАСЕЛЕНИЯ

<jats:p>This article examines theoretical and practical approaches to the effectiveness of the service sector and its impact on public well-being. The increasing volume of services in all regions demonstrates the growing role of this sector in economic activity, entrepreneurship, and employment, as supported by examples. The article substantiates the need to diversify service types in the regions, improve their quality, expand access to digital services, and develop services that meet the daily needs of the population. The data are based on the author's observations and literature analysis.</jats:p>