Abstract
<jats:p>This study examines customer service management regarding Uzbek gastronomy and the impact of service quality on customer satisfaction. Research was conducted through an online quantitative survey in Tashkent, Samarkand, and Bukhara. Data was obtained from patrons who had recently visited local restaurants. Important service parameters such as order fulfillment, pricing, and customer care were evaluated. Analyzing response patterns, clients value gaining accurate orders at competitive prices. Improvement recommendations catered to clearer menus, faster service, and increased staff attention. Clients have a reasonably high appreciation of traditional hospitality. However, clients tend to value systematized and professional service as well. Applying universal service theories to a particularistic rich culture setting contributes to hospitality scholarship. Alongside, ethnic restaurants’ managers aiming towards greater patron satisfaction while maintaining cultural integrity are provided with useful guidance</jats:p>