Abstract
<jats:p>This article provides a comprehensive analysis of the theoretical and practical aspects of the development of e-commerce systems in the context of digital transformation. The study examines the role of e-commerce in the modern economy, its development trends, and the impact of digital technologies on this process. Also, the main factors that contribute to increasing the efficiency of e-commerce systems digital infrastructure, innovative technologies, marketing strategies, and legal frameworks are scientifically analyzed. The article provides a comparative analysis of the development processes of e-commerce at the global and national levels, and important conclusions are drawn based on the experience of developed and developing countries. The study reveals the impact of e-commerce on economic efficiency, employment levels, and the transformation of market relations</jats:p>