Sustainability in the H&M Group’s international business model

Authors: Yanitsa Dimitrova

Publication: Global and Regional Dimensions of International Economic Relations

Published: Jun 22, 2026

Source: Crossref

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Abstract

<jats:p>A sustainable business model is crucial to the effective operation of fashion chains on a global scale. This article examines the H&M Group as an international brand operating in the fast fashion sector. The aim of the study is to analyze the brand’s sustainable practices and to provide recommendations for their improvement.</jats:p>

Keywords

sustainable fashion business model crucial

Sustainability in the H&amp;M Group’s international business model

Abstract

Keywords

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Sustainability in the H&M Group’s international business model

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