Abstract
<jats:p>The concept of sustainability has become an increasingly important approach in restaurant businesses, encompassing environmental, social, and economic dimensions. Sustainability-oriented practices such as energy and water conservation, reduction of food waste, the use of locally sourced products, environmentally friendly operations, and social responsibility initiatives are becoming increasingly widespread within the restaurant industry. However, the fact that sustainability practices are predominantly examined from the perspective of businesses has resulted in limited attention being paid to consumer evaluations. Yet, consumers’ perceptions of sustainability practices in restaurants and the effects of these practices on consumer behavior constitute a critical factor in the success of sustainable service management.In this study, sustainability practices in restaurants were evaluated from the consumer perspective. The effects of sustainability knowledge and awareness, sustainability-oriented attitudes, social and ethical orientation, and brand and quality perception on consumers’ behavioral intentions were examined. The research was conducted using a quantitative research approach, and data were collected through a survey administered to 403 participants. Based on the data obtained, exploratory factor analysis, reliability analysis, correlation analysis, multiple linear regression analysis, independent samples t-test, and one-way analysis of variance (ANOVA) were performed.The findings indicate that consumers generally hold positive perceptions of sustainability practices implemented in restaurants. The results further suggest that the influence of sustainability practices on consumer behavior cannot be explained solely by environmental sensitivity or sustainability awareness. Rather, associating sustainability initiatives with brand image and perceived service quality appears to be a more significant determinant of consumer behavioral intentions.</jats:p>