Application of AI in Design Thinking Methodologies

<jats:p>AI to Design Thinking models can be seen as a radical way of improving innovation, efficiency, and user-centered problem-solving. This paper will examine how AI technologies can be systematically incorporated throughout five steps of Design Thinking to enhance decision-making and design outputs. Research design is a mixed-method one, as it will combine with qualitative insights gained by using a case study approach and quantitative analysis of survey data to assess effectiveness of AI in design processes. Results show that AI is an effective way to improve pattern recognition, user insight generation, and creative ideation by using different techniques.</jats:p>