The Impact of AI-Based Transformation on Advertising Strategies

<jats:p>Advances in digital communication technologies have significantly transformed consumer behavior and the understanding of advertising. Today's consumer differs from the traditional consumer profile due to expectations of quick access, personalized content, and instant interaction. This shift has made it essential for brands to build stronger and more sustainable relationships with their target audiences. At this point, artificial intelligence technologies play a key role in restructuring advertising strategies. Thanks to big data analysis, automation, and real-time decision-making capabilities, artificial intelligence is transforming processes such as target audience analysis, content creation, media planning, and performance measurement into more efficient and personalized structures. As a result, brands can analyze consumer needs more accurately and develop more effective advertising campaigns. This section will address the transformative impact of artificial intelligence on advertising strategies, its application areas, and the ethical debates it raises.</jats:p>