THE ECONOMICS OF HYBRID FORMATS IN THE ENTERTAINMENT: TRANSFORMING BUSINESS MODELS THE TABLETOP ROLE-PLAYING GAME INDUSTRY

<jats:p>This article analyzes the process of hybridiza-tion of tabletop role-playing games (TRPGs) as a key trend in the transformation of the enter-tainment industry. The study examines the economic foundations and prerequisites of hy-bridization, as well as practical monetization models for these projects. Particular attention is paid to the specifics of the development and adaptation of hybrid models in the Russian market, identifying key trends, opportunities, and structural limitations.</jats:p>