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Abstract
<jats:p>The article examines the impact of digital technologies on the innovative development of agricultural enterprises in the context of economic digitalization and Industry 4.0. Digitalization is identified as a key driver of production efficiency, resource optimization, labor productivity, and competitiveness. The study considers the application of precision agriculture, the Internet of Things (IoT), artificial intelligence, Big Data, GIS, remote sensing, cloud technologies, and automated management systems. The main benefits include improved decision-making, lower production costs, higher productivity, reduced operational risks, and support for sustainable agricultural development. The paper also identifies barriers to digital transformation, such as limited investment, insufficient digital infrastructure, shortages of qualified personnel, and cybersecurity risks. Practical approaches are proposed to improve digital transformation and strengthen the innovative capacity and long-term competitiveness of agricultural enterprises.</jats:p>