РОЛЬ ЕКОЛОГІЧНОГО ТРАНСПОРТУ У ФОРМУВАННІ КОМПЛЕКСНОГО ТУРИСТИЧНОГО ПРОДУКТУ ЛЬВІВСЬКОЇ ОБЛАСТІ, THE ROLE OF ECO-FRIENDLY TRANSPORT IN THE DEVELOPMENT OF A COMPREHENSIVE TOURISM PRODUCT OF THE LVIV REGION

<jats:p>The article explores the role of environmentally friendly transport in shaping a comprehensive tourism product in the Lviv region. It examines the current state of transport infrastructure and identifies key sustainable mobility solutions applied in the tourism sector, including cycling, electric vehicles, and public electric transport. Special attention is paid to the integration of eco-friendly transport into tourist routes as a tool for enhancing the overall tour operating and ensuring balanced regional development. The study emphasizes that the transition to green transport significantly contributes to reducing the negative environmental impact of tourism, particularly in terms of greenhouse gas emissions, noise pollution, and pressure on natural ecosystems. At the same time, it improves accessibility to tourist attractions, especially those located in nature protection areas and remote recreational areas. The research highlights the importance of combining different types of sustainable transport into multimodal tourist routes, which allows for more efficient use of regional resources and supports the development of diversified tourism products. Furthermore, the article outlines the economic and social benefits of implementing sustainable transport solutions, including increased competitiveness of tourist destinations, support for local communities, and the promotion of environmentally responsible behavior among tourists. Practical examples from the Lviv region, such as the development of cycling routes and the use of electric tourist transport vehicles, demonstrate the growing demand for green mobility in tourism. The findings confirm that environmentally friendly transport plays not only a logistical role but also serves as an integral component of the tourism experience. Its further development requires strategic planning, infrastructure investment, and cooperation between local authorities, tourism stakeholders, and transport providers. Perspective areas include improving safety standards, ensuring inclusivity, expanding infrastructure, and integrating innovative technologies into the regional transport system in accordance with sustainable development principles.</jats:p>