Abstract
<jats:p>Relevance. The modern global military-political confrontation between democracy and totalitarianism is taking place in conditions of epochal civilizational transformation and restructuring of the basic strategic values of man and society. In modern everyday life, the importance of values is growing, as a person constantly appeals to them in his own actions, just as in previous times he appealed to God. The purpose of the article is to clarify the main characteristics of values in a modern globalized society and the way they influence its development. Methods. In this study, values are interpreted as a practical generalization of a set of assessments of life situations in which it is necessary to make one or another choice, and are perceived as normative guidelines, which raises the question of the ontological nature of values. Novelty. Basic values are produced spontaneously or consciously in the process of activity as appropriate strategies, similar to how artificial intelligence produces strategies based on a database and information coming from outside. Values motivate a person to action and have a programming influence on interpersonal relationships and the structure of society. Conclusion. In the process of epochal civilizational transformation, the values of human and societal survival come to the fore and the problem of actualizing existing and inventing new development resources necessary for this is becoming more acute. Philosophy, generalizing the historical and philosophical experience of its development, becomes a metaphilosophy, which, in contact with other spheres of activity, contributes to the understanding and formulation of new values produced by the social system in changed historical circumstances. A democratic society in the face of changing world order and threats to the ecological and military-political order must overcome the habit of consumer experimentation and consolidate based on a new value strategy.</jats:p>