Abstract
<p>Abstract. The primary objective of any business is to generate the necessary profit to ensure sustainable long-term development. In the context of globalization and intensifying competition, a strategy of international scaling serves as one effective means of achieving this goal. This article examines methodological approaches to global business expansion, using the automotive wheel manufacturing industry as a case study. It outlines an algorithm for a scaling strategy, characterizes the most significant factors influencing the effectiveness of entering foreign markets, and analyzes various growth models (export-based models, the formation of strategic partnerships, and mergers and acquisitions). Finally, the article formulates recommendations for international development specifically tailored to companies operating in the automotive wheel manufacturing sector.Keywords: economic development, business development strategies, business scaling, automotive wheel manufacturing, international business expansion.</p>