Prospective Travel Diary in Tourist Decision-Making

<p>This research note introduces a new image-based tool that integrates inspiration and co-creation in tourist decision-making. Grounded in prospective memory – a concept developed in psychology literature- the tool enables participants to mentally simulate and visualize a future trip, constructing a fictitious travel diary through illustrated cards. This approach serves as both a research method for studying decision-making processes and a practical tool for tourism professionals. We explore its theoretical foundations, applications, and potential to enhance tourist engagement and travel booking experiences.</p>