Abstract
<p>Over the past three decades, psychology has documented the recurrence of specific themes in stories across cultures (e.g., love, alliances, monsters, imaginary worlds) and linked them to identifiable motivational mechanisms (e.g., mate choice, cooperation, threat detection, exploration). Yet this body of work has remained fragmented, organized around individual themes rather than integrated into a unified account of what makes narrative content psychologically engaging. Here, we propose the Motivational-Ingredient Framework. We identify a set of motivational ingredients: core narrative features, each defined by the specific motivational mechanism it activates. Drawing on evolutionary psychology, affective neuroscience, and the study of human motivation, we compile a comprehensive table of ingredients grounded in the current understanding of human motivational architecture. This framework offers a theory-driven, cross-culturally applicable foundation for the empirical study of narrative content, with implications for fields ranging from media psychology and computational humanities to education and public policy.</p>