Abstract
<jats:p>Informal education has played a significant role in shaping national value systems and fostering the comprehensive development of individuals throughout all historical periods. The accessibility and widespread use of modern information technologies have further strengthened the role of media in the field of informal education, creating new challenges, the successful response to which affects both the preservation of national identity and the development of social relations. In this article, journalism is examined as a profession that produces media content, and as a field where the implementation of new educational programs—particularly courses focused on the study and application of Armenian folk proverbs and sayings—can establish a foundation for confronting contemporary challenges. As concentrated expressions of historical experience and spiritual consciousness, proverbs and sayings serve as universal truths. Their knowledge and application not only offer opportunities to amplify the public messages of journalistic content, making it more impactful for audiences, but also help shape appropriate behavioral models. Such an approach becomes a model for students, fostering critical thinking, civic engagement, and a meaningful framework for evaluating societal phenomena. At the same time, it establishes a platform for “meaningful dialogue” between generations, reinforcing the awareness of the importance of preserving national identity and value systems. The integration of new and targeted courses within journalism education creates the foundation for enhancing the effectiveness of informal education and for promoting a more manageable interaction between media and society</jats:p>