The sociology of public opinion

<jats:p>The textbook reveals the object and subject specification of the sociology of public opinion as a scientific and educational discipline. Modern sociological approaches to the study of the structure, role and functions, factors of formation and channels of dissemination of public opinion and its influence on the social behavior of the population are presented. Special attention is paid to the methodology and methods of empirical diagnosis of public opinion. Meets the requirements of the latest generation of federal state educational standards for higher education. It is intended for students of higher educational institutions in the fields of "Sociology", "Advertising and public Relations", studying sociology, political science, social work, public and municipal administration, for graduate students and teachers of institutions of higher education.</jats:p>