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Don't promise me, prove it: Leveraging blockchain affordances to reduce uncertainty and build consumer purchase confidence in sustainable fashion

Authors: An Khang Trinh, Thi Ngoc Tram Tran, Mai Dong Tran

Publication: Journal of Retailing and Consumer Services

Published: Feb 1, 2027

Source: Crossref

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Don't promise me, prove it: Leveraging blockchain affordances to reduce uncertainty and build consumer purchase confidence in sustainable fashion

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