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When regulatory-focus language matches the product category: A within-person computational analysis of reviews from an online retail platform

Authors: Mac Zewei Ma, Binyue Zhang, Frank Tian-Fang Ye et al.

Publication: Journal of Retailing and Consumer Services

Published: Feb 1, 2027

Source: Crossref

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When regulatory-focus language matches the product category: A within-person computational analysis of reviews from an online retail platform

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