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When GAI backfires: Understanding the process mechanism of consumers’ avoidance of generative AI conversational recommendation agents from a misaligned affordance perspective

Authors: Xiqing Han, Sihong Li, Huawei Liu et al.

Publication: International Journal of Information Management

Published: Feb 1, 2027

Source: Crossref

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When GAI backfires: Understanding the process mechanism of consumers’ avoidance of generative AI conversational recommendation agents from a misaligned affordance perspective

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