Abstract
<jats:p>This article provides a socio-philosophical and etymological analysis of the concept of “value” as a fundamental category within axiological and social theory. Despite the extensive treatment of values in philosophical discourse, insufficient attention has been given to their etymological genesis as a determinant of their conceptual transformation across historical epochs. Addressing this gap, the study aims to reconstruct the semantic and theoretical evolution of the concept of value from its Latin origin valere to its contemporary interpretations within modern and post-industrial societies.The research employs an interdisciplinary methodological framework combining axiological analysis, historical-philosophical reconstruction, and comparative semantics. The findings reveal that the concept of value undergoes a continuous process of reinterpretation, reflecting shifts in dominant socio-cultural paradigms - from the primacy of moral and intellectual virtues in antiquity to the rationalization, commodification, and informationalization of value in modernity and postmodernity. It is demonstrated that value systems serve as structural indicators of social transformation and as regulatory mechanisms within institutional and cultural dynamics.The author argues that the etymological dimension of the concept of value is not merely linguistic but epistemologically significant, as it encodes fundamental changes in human worldview orientations and social practices. In the context of globalization and digital transformation, the reconfiguration of value systems acquires a multidimensional and hybrid character, necessitating a reconceptualization of value within a technogumanistic framework.</jats:p>