Reconciling information processing requirements and capabilities: an empirical study of AI adoption and marketing performance

Authors: Youssef Shaban, Hisham Soliman, Victor Temprano-García et al.
Publication: Strategic Business Research
Published: Dec 1, 2026
Source: Crossref
Back to Search View Original Cite This Article

Related Articles

Human capital reporting as a source of reliable information for marketing communication process in a socially responsible company

Wojciech Koziol - Jul 2116

Read More
Library anxiety among undergraduate students in Greece

Konstantinos-Anastasios Doris, Paraskevi-Anna Provata et al. - Dec 2115

Read More
Approaching Reading Clubs from a historical and sociological perspective

Georgios Bikos, Panagiota Papadimitriou - Dec 2115

Read More
Individual and contextual variables affecting entrepreneurship, innovation and application of new technologies in Greece. Case study from the Greek tourism and transport sector

Vicky Katsoni, Alexandros Sahinidis - Dec 2115

Read More
A study of KM critical success factors in Greek academic libraries

Maria Koloniari, Eftichia Vraimaki et al. - Dec 2115

Read More